yeblanca

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yeblanca is a micro-consultancy, not an agency. Founded in 2024 by Juan Pablo Lozano Escareño in Piedras Negras, Coahuila. Right on the US–Mexico border, where bilingual, binational, and production-ready aren't differentiators. They're the minimum. The micro matters: when you work with yeblanca, you work directly with the engineer building your system. No account managers. No translation layers. No junior developer inheriting your project on week three. Five years building production systems across retail, fintech, and cross-border commerce. The Texas– México logistics corridor isn't a niche for us, it's the context we've always worked in.